Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

Android tablets do’s and don’ts

Going mobile is a standard strategy for businesses today. With the heavy adoption of devices like Android tablets, business owners are able to connect with the office from nearly anywhere. This is great news and one of the mains reasons why so many businesses are thinking about integrating Android tablets at work. For those who […]

Is your Office 365 environment secure?

Microsoft’s Office 365 is one of the most powerful business productivity tools today. This cloud-hosted suite lets users work anywhere and collaborate easily. Although it’s undoubtedly useful, Office 365 may present a few security challenges that businesses must address. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

Considerations for server replacement

If you’re thinking about replacing a server for your small business, then that probably means your company is experiencing success and is starting to grow. That’s great news. But is it really time to invest in a new one? Or does waiting too long risk slowing your business down? Either way, it’s important to consider […]

Better sleep with these Android tablet pointers

Your precious Android tablet is a handy tool for you to get work done and communicate on the go. But like all electronic gadgets, your Android tablet can severely disrupt your sleep patterns. For business owners like you, not getting enough sleep can dramatically affect the success and growth of your company. Here’s how you […]

Choose the best Office 365 plan

Office 365 has become the go-to all-in-one tool for businesses in recent years. With different Office 365 plans — Business, Business Premium, Enterprise E1, E3, and E5 — you can have a set of services and features that are perfect for your business. We’ve summarized a list of the different features of each plan to […]

The lowdown on cloud security

If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]