A heart surgeon took his car to his local garage for a regular service, where he usually exchanged a little friendly banter with the owner, a skilled but not especially wealthy mechanic.

“So tell me,” says the mechanic, “I’ve been wondering about what we both do for a living, and how much more you get paid than me..”

“Yes?..” says the surgeon.

“Well look at this,” says the mechanic, as he worked on a big complicated engine, “I check how it’s running, open it up, fix the valves, and put it all back together so it works good as new.. We basically do the same job don’t we? And yet you are paid ten times what I am – how do you explain that?”

The surgeon thought for a moment, and smiling gently, replied,”Try it with the engine running..”

Source: www.businessballs.com

Sensory, Inc. is the leader in speech technologies for consumer products, offering a complete line of integrated circuit and software-only solutions for speech recognition, speech synthesis, speaker verification, music synthesis, and more. Sensory’s products are widely deployed in consumer electronics applications, including Smart Phones, Automotive, Bluetooth™ products, toys, and various home electronics. Sensory’s customers represent the leaders in consumer electronics, such as AT&T, BlueAnt Wireless, Hasbro, JVC, Kenwood, Mattel, Mitsubishi, Toshiba, Uniden, VTech, Samsung, and Sony. The company can be found on the web at www.sensoryinc.com.

The Challenge

As the company business expanded and moved to larger offices, Sensory’s IT infrastructure needed a secure, affordable, high quality, and reliable network and phone system. They wanted to effectively communicate and share information between the Santa Clara, California, and Oregon offices. Sensory’s IT administrator was also leaving the company and so Sensory was faced with making a decision whether to hire his replacement or outsource their needs.  They interviewed several IT service providers and eSudo was selected to become their business partner because it was a good pairing of personalities, philosophies, operating methods, and competencies.

What did eSudo do for Sensory?

eSudo started with network assessment and interviewed Sensory’s staff to assess their computers, network, and phone system.  Based on the network assessment, eSudo provided the Technology Management Plan to proactively monitor and manage Sensory’s computer network, host email archiving and security (anti-spam and anti-virus), and install a new VoIP phone system. The new phone system effectively lowered communication costs, preserved past investments, and provided high performance and carrier grade voice quality.

What are the results?

Having a clear understanding of Sensory’s needs and goals, eSudo is able to:

• Reduce internal staff’s burden of trying to address, dispatch or find technical support resources
• Stabilize the computer network and system; thus, minimizing downtime
• Diagnose and quickly respond to technical support requests, and answer questions
• Monitor Sensory’s servers and critical network elements 24/7, and promptly resolve issues before they become a problem

“When our in-house IT technician left, we decided to hire eSudo as opposed to hiring another in-house computer person to manage our servers, desktops and network. Having multiple eSudo engineers available to us gives Sensory the security of knowing that we will always have skilled IT technicians available just a phone call away.

eSudo’s diverse skill set has allowed them to collaborate and find solutions to challenging problems. At times, eSudo’s remote monitoring has alerted them to network problems prior to Sensory being aware that those problems exist. Knowing that eSudo is taking care of our IT needs allows Sensory to focus on running our business rather than spending time on the details of computer issues.”

Johnny Chan

Senior Operation Manager
Sensory Inc, Santa Clara, CA

Contact eSudo to learn how we can help improve your network, or to schedule a free network health check.

Someone, somewhere could be talking about you or your company, and—depending on what’s being said—it can be either helpful or damaging to you or your business. This is of special concern in the online world, as the proliferation of websites and social media tools make it easy to share opinions with the world. In this article we point you to tools and online resources to help monitor and manage what’s being said about you or your business—and thereby build or defend your reputation.

Besides your own eyes and ears, there are plenty of tools—for free or for a price—available to help you monitor your presence online. The simplest of these is your familiar search engines such as Google or Bing. By simply searching online, you can find where your name or your company’s name appears in various websites. With Google in particular, you can set up “alerts” which will email you when a specific word or term appears in their website index.

What words or terms should you use? Start with your name, or your company name, then try the name of your products and/or services, and maybe even the names of your employees, directors, and other stakeholders. It might also be helpful to search for the competition as well. As results come in you can refine your search by expanding or narrowing the scope of terms you would like to search or be alerted on. If you want to be able to search across all different search engines and not just one or two, you can use Monitor This.

Next you can use specialized website or social media monitoring tools to search only specific sites or services as opposed to the entire Internet. One example is Greplin, which allows you to search all of your accounts or accounts that you own. This is very helpful to be able to execute highly filtered searches on specific information in your Facebook, Twitter, or LinkedIn accounts, or your blog. Another option is Rollyo, which allows you to set up your own specialized search engines that cull content from public or open websites of your choosing.

Other more generalized tools include RSS feed readers—which allow you to consume news or information feeds from news sites or blogs. Examples include Newsgator.com, Bloglines.com, Google Reader or Pluck.com. Other generalized tools include those that monitor specific newsgroups or message boards like BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, and MSN Money. Still others track changes to content of specific sites (Copernic Tracker, Website Watcher and WatchThatPage.com), as well as their domain information (DomainTools.com and BetterWhois.com).

The really interesting new services actually give you an explicit idea of the status of your reputation—especially if you are a relatively well known name or your business has an established brand. In this category are sites like Amplicate, which monitors general feelings or impressions about brands, businesses, or services; Klout, which tries to measure the influence of individuals based on their social interactions; and SendLove.to, which focuses on celebrities and media personalities.

There are literally dozens more tools you can use to monitor and manage your reputation online. To find out more, a great resource is here at the Duct Tape Marketing blog. If you have any additional suggestions, feel free to let us know!

Smaller businesses usually face the difficulty of having their voices heard in the market today. While traditional marketing and advertising methods cost a lot more than many of these firms can afford, an effective alternative has arisen that is both efficient and cost-effective: marketing through social networking.

One of the most difficult challenges smaller businesses face is having a bigger presence in the market. While many of these companies offer good, quality services at much more affordable rates, they are many times overshadowed by larger firms that have bigger budgets to spend on marketing, advertising, and the like.

Things have changed, though, with the advent of social networking. What was once a simple, social, get-to-know-each-other tool between people on the internet has now evolved into a tool that small businesses can take advantage of in order to get their voices heard.

The gist of social networking for business is the simple concept of reaching potentially millions of people at a mere fraction of what is normally spent on advertising and traditional marketing. The wide reach of social media allows businesses to find their voices and showcase what they can do. The playing field then moves from an unfair balance of advertising budgets to a battle of service quality and value for money, as it should be – and many smaller firms can compete effectively in this arena.

There are many ways to tap into the social networking phenomenon to boost your online presence and aid in your marketing. If you are interested in knowing more about this, please contact us and we’ll be glad to assist you in developing strategies that fit your specific requirements and needs.

Cost savings are usually important to small businesses even in the best of times. New technology solutions may be necessary for survival and growth, however—and they may not be as expensive as you think when you consider their return on investment (ROI). In this four-part series, we’ll explain what ROI is, help you understand indirect ROI, and provide guidelines for predicting and measuring the ROI of a technology investment.

Part 3: Predicting ROI

As we explained in part 2 of this series, you can’t measure ROI simply by asking what a technology implementation will do for your bottom line. However, if the new technology leads different parts of your company to collaborate, which in turn produces better goods and services that lead to top-line growth, then your ROI is likely strong. Getting at those indirect ROI numbers, however, may be the greatest challenge of ROI analysis. Few models exist to guide you, and with good reason: determining ROI involves looking at many components, then applying those components to your particular situation. But there are things you must take into account, from both a cost and a benefit perspective, when considering the ROI of a technology investment.

• Your existing technology infrastructure. There are few companies without existing technologies in place, and any new solution will need to work with these systems to be effective. There will likely be costs associated with the new technology’s impact on existing systems—but there will also be benefits. For example, a new technology might automate the tracking of hourly employees’ work hours. Or, it might offer more efficient collaboration.

• Your business processes. A new technology can clearly improve your business processes by reducing downtime, improving productivity, and lowering costs. But implementing the new technology will likely involve training staff in using the technology—and that can have associated costs.

• Your external relationships. Finally, no business is an island. Your systems may link to customer and vendor systems. As a result, any new technology may impose constraints on or require changes of external organizations or individuals—in the way information is delivered or received, for example.

To solve this puzzle, it can be helpful to ask three different but related questions about the technology solution’s direct and indirect costs as well as its efficiency.

• Direct costs: Can you afford the technology—and will it pay for itself? To answer these questions, you’ll need to know the cost of the solution itself and the monetary value of the resources used to implement it, measured in standard financial terms. You’ll then compare the dollar cost of all expenditures to the expected return in terms of the projected savings and revenue increases. You may need to project the cost and return over a multi-month or multi-year time span in order to show a payback period.

• Indirect costs: How much bang for your buck will you realize? Now the analysis becomes more complex. Analyzing the effectiveness of a technology solution requires you to look at its costs in relation to how effective it is at producing the desired results—in essence, to expand your measurement of ROI beyond cost savings and revenue increases to include performance relative to your company’s goals.

• Efficiency: Is this the most you can get for this much investment? Finally, you’ll want to ask whether the technology will produce the greatest possible value relative to its direct and indirect costs. That can present difficulties, as it will require you to conduct a similar analysis on many alternatives, perhaps simulating the performance of the alternatives in some way.

These three types of measurements differ in several ways. While the first is based simply on financial metrics, the second includes the quality of goods or services, customer satisfaction, employee morale, or in the case of some companies (such as manufacturers of “green” products or non-profits), social or political benefits. All of these measurements, however, will help you answer the same basic question: Which technology investments will pay off in the long term?

In the next part of this series, we offer specific tips for measuring ROI.

One of the world’s leading email service providers, Epsilon, found itself the victim of a phishing attack that saw a significant amount of data lost to cyber-thieves. It’s important to learn from mistakes like these and make sure that both your own and you clients’ data is kept secure and safe from thieves.

There’s been a lot of buzz recently about Epsilon, one of the biggest email service providers in the world, as it suffers from the backlash of allowing itself to be a victim of phishing efforts – which has affected the business data of as many as 50 major companies who are clients of theirs.

Reports are also citing Epsilon’s failure to heed an alert from a business partner which advised the provider to be on its toes against potential attacks from cyber-criminals targeted towards email service providers. The damage estimates vary, with Epsilon citing only about 2% of their data being stolen, but the impact is undeniable. Cyber-criminals now have access to a sizable number of personal data stored through Epsilon – passwords, account numbers, and even the purchasing / buying habits of the customers of Epsilonงs clients. Many of Epsilon’s clients are now sending out messages to their own customers, warning them that their email addresses may have been compromised.

It’s a lesson to companies, big and small, to pay more attention to beefing up their security protocols, since all it takes is one breach to endanger all of your data. In addition to having the right security software, it also helps if you require your employees undergo proper user training to make sure that they won’t be easily baited by scams like phishing, and will be more aware of how to contribute to the safety of your business data. Failing to do so puts not only your company, but also your clients, at risk.

If you’d like to make sure your systems are safe, call us and we’ll evaluate your current security measures and suggest ways to make critical improvements.

Google is making its searches more effective through the introduction of Google +1, an experimental program that allows users to recommend websites by pressing a +1 icon that appears beside Google search results. Visit google.com/experimental and see what the fuss is all about.

While still in the experimental stage, there is a lot to be excited about with Google’s new thingamajig, Google +1 from Google Labs.

Google +1 is essentially a button next to each search engine result that you can click when you want to recommend a particular link or website. Google describes it as something you use “to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search.”

The program is not available for everyone just yet, but participating and testing it out is easy. You’ll need a Google profile to participate, then just go to google.com/experimental and click the “Join this experiment”. After a few minutes, you’ll begin seeing a +1 icon / button beside results on any Google search results page. Click the button for sites you want to recommend, and Google will ask you to confirm. On your Google profile, you’ll have a tab where you can see the sites you’ve recommended through +1. You’ll also have the option to uncheck the box that will allow Google to use your +1 information to send you targeted advertisements.

Especially for businesses, a +1 for your website can maximize your SEO capabilities as well as lend credibility to your website. Anyone can +1 your website – colleagues, clients, and even friends – so the more +1s for your site, the more visible it becomes. Try Google +1 and see how it works for you.

A lot of businesses make it a habit to back up their data, and leave it at that. But many do not realize that there is another half to an effective backup system – regularly testing it.

One of the most basic actions a company takes – big or small – with its data is back it up. It’s become a mantra in this age in which information is more easily stored and managed digitally: steps must be taken to ensure that data is regularly backed up. If any malfunction, misfortune, or human error occurs, with a good backup system you won’t stand to lose thousands or even millions of dollars in lost data.

But there’s more to backups than meets the eye. Let’s say you have a backup system and you lose your data – how sure are you that you will actually be able to get all of it back? It’s surprising that while many companies do back up their data, very few actually conduct tests in actual data restoration. How can you be sure that your backup system will perform as expected when the time comes?

It’s especially important for you to iron out all the kinks in a system as essential as your backup before you actually need it. When the worst happens, one of the last things you want on your plate is contending with any glitches or complications that you missed in your data restore system because you failed to test it properly beforehand.

Not having a smooth and well tested restore system defeats the purpose of having backups in the first place. After all, what’s the point of having backups if you can’t retrieve your data properly? You need an efficient system that is regularly tested to make sure that your precious data can be easily and smoothly restored when circumstances call for it.

If you’re not positive that you’ll be able to access all of your data if disaster should strike, give us a call. We’ll evaluate your backup and restore processes and make recommendations to ensure your business data will be at your fingertips no matter what happens.

Dual or multiple screens may seem excessive for some, but in truth it might just be the thing that helps you boost productivity and efficiency in the workplace.

At first glance, people may find the use of dual screens a bit excessive and therefore unnecessary, but the truth is that there is more to it than it may seem. In truth, there are a lot of advantages to using dual screens, provided that you can cope with the cons and challenges of utilizing such a system.

The primary advantage of dual or multiple screens is increased productivity. Several studies have shown that using such a system can boost productivity anywhere from 10 to 40 percent. Especially if you use multiple programs at the same time, it allows you to better keep track of workflow, have an improved view (physically and metaphorically) of what tasks you are working on, and divide tasks based on the monitors you are using.

For example, you might need to be constantly online on social networking websites like Twitter, Facebook, LinkedIn, or Formspring to interact with your clients and give immediate responses to queries and concerns. In addition, you may need to attend to other tasks, which can be confusing when done all in one screen. With a dual monitor setup, you can keep your social networking tasks on one screen, and the rest of your tasks on the other.

Space consumption and resources may be an issue for some, but given the increased productivity that goes with adapting such a system, you will find your tasks accomplished much earlier and much more efficiently. This can effectively offset any additional costs, especially in the long run.

If you are looking to give this type of system a try, please contact us and we’ll be glad to draw up a proposal that will meet your particular requirements.

Additional resources:
Advantages and Disadvantages of Working with Multiple Screens

A recent study by IT security firm Symantec shows that at least half of SMBs lack the proper security for their systems, which puts both them and their clients at a grave disadvantage.

It seems that despite the risk, many SMBs (small and mid-sized businesses) are not taking security seriously enough, according to a recent survey by security giant Symantec. The study reveals that many SMBs lack a security or disaster-preparedness plan.

The risks are real enough, with an SMB standing to lose somewhere in the ballpark of $12,500 PER DAY when operations are interrupted because of security breaches or malware attacks. According to Symantec, of the 1288 SMBs they surveyed worldwide, about half have no security or disaster-preparedness plan whatsoever. Of that 50 percent, 36 percent intend to get or create a plan in the future, while the remaining 14% have no plans on their agendas whatsoever.

With these figures, it’s hardly surprising that the study also found that many SMBs only act when it’s too late – which causes not only lost revenue for them, but for their clients as well. More than half of the surveyed SMB clients – 552 – said that they have had to switch providers due to unreliable and irresponsible service.

Numbers do not lie: security is more important than you might think. Don’t wait until the last minute to find out just how essential it is before enacting a security plan of your own – for your sake as well as that of your clients. Having the right kind of system in place is vital to keeping your operations smooth and efficient, as well as enabling you to better respond to your clients’ needs.

If you want to know more about implementing the proper security and disaster-preparedness protocols for your business, please contact us and we’ll be happy to sit down and create a customized plan that will meet your specific needs and requirements.